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New York state health authorities launched a campaign Tuesday urging major film studio owners to protect children from seeing movies with smoking scenes.
In full page advertisements in the New York Times and Wall Street Journal, Health Commissioner Richard Daines said films showing tobacco use should get an "R" rating, which requires children under 17 to be accompanied by an adult.
But he did suggest an exception for films that show the dangers of tobacco use or depict the smoking habit of a historical figure.
"Exposure to smoking in movies is the single most powerful pro-tobacco influence on children today, accounting for the recruitment of half of all new adolescent smokers," Daines said in the ad.
